The Empire State Building will be lit up pink tonight in honor of CoverGirl and the launch of their new Clean Fresh Collection.

The Clean Fresh Collection is vegan and free from ingredients like formaldehydes, phthalates, parabens, sulfates & talc.

The packaging of the collection matches Monday’s Empire State Building illumination – “everything is in millennial pink,” the brand says. 

Everything in the collection retails for around $10 –making the brand truly affordable and accessible to all, the company says.

The collection includes Cooling Glow Stick, in a pink push-up stick package; Cream Blush in a tube; Skin Milk Foundation in a tube; and Tinted Lip Oil.